Saturday, January 7, 2012

McCall's in the 1910's

Photo credit: Magazine cover by Coles Phillips [1880-1927], scan via American Art Archives

As we embark on the year that commemorates the 100-year anniversary of the sinking of the titanic, there will be lots of looking back at Edwardian times.  I thought I would put together a post of some lovely scans from McCall's magazines of the 1910's.  Hope you enjoy!

 Photo Credits: 1. August 1910 McCall's Magazine via Christine592 on Flickr (also known by the blog Vintage 123), 2. Winter 1913 McCall's Magazine via Clothes Circuit, 3. April 1914 McCall fashion plate via Vintage Fan Girl

 Photo Credits: 4. March 1914 McCall's Magazine fashion plate via Christine592 on flickr, 5. 1915 McCall's Magazine fashion plate via the NYPL Digital Gallery

  Photo Credits: 6. 1916 McCall's Magazine fashion plate from Iowa State University Library Special Collections via Old Rags  ,7. April 1917 McCall's Magazine fashion plate via Christine592 on Flickr, 8. January 1918 McCall's Magazine fashion plate via Christine592 on Flickr.

More 1910's McCall's resources:

  • A story from the April 1916 McCall's Magazine on auto-camping across the United States from The Vintage Traveler (a fabulous blog and fellow vintage pattern lover!)  Lizzie explains ... From Coast to Coast, A Nine-Thousand-Mile Vacation for Two for  $350.  The story is the first person account of Beatrice Backus and her teacher husband’s decision to drive from Massachusetts to San Francisco during his summer break.  In 1916 the automobile was still relatively new, and many parts of the country did not have any paved roads.  There was no highway system, no AAA, no reliable maps for many places.  But that did not stop these intrepid travelers who decided to auto-camp their way across the country and back.


  1. Oh I love these pictures! SO inspiring! I'm looking forward to this year, making some Edwardian era garments. However after some careful consideration I decided not to be a test sewer for the 1912 project, mostly because of time issues, but also because if I'd be sent men's och children's patterns I'd have no one to make those garments for. (I can barely talk my man into wearing a simple suit, so...) Did you decide to do the test sewing? I think I'll just do my old thing and draft a 1912 dress for myself!

  2. That's so weird! I just opened this post while watching Upstairs Downstairs on ITV3, and Daisy and Edward have just got married - she's wearing a dress almost exactly like the one on the magazine cover you posted and he's in uniform and leaving for the front tonight!

    I'm obsessed with this period - thanks to a blogger whose name I can't remember (HUGE apologies if it was you), I discovered these archives of L'Art et La Mode magazine a couple of weeks ago - all free!
    SO much loveliness to look at!

  3. These are gorgeous! I wonder if this shape will ever make a comeback in contemporary clothing?

  4. Amazing pictures!! ^___^
    Love this era! and I found also some fantastic ideas for my new sewing project.

    Thanks for sharing, Debi!

  5. That magazine cover is amazing! This era of fashion fascinates me, it's just so elegant (though I wouldn't be keen on some of the corsetry required!). My wedding dress was from 1912 and was handmade lace - greatest vintage find of my life! Thanks for all the pretty xx

  6. I love the Edwardian styles. I've been mulling over how to incorporate the silhouette into something modern but I'm not sure if my skills are up to scratch. Now that Downton Abbey is starting in the US maybe I should figure it out!

  7. August 1910's yellow dress is divine! And I love the asymmetrical bustle of the last scan from 1916 (the cream and black dress on the far right). This series is fascinating, I'm really enjoying it!

  8. That top picture is beautiful and so moving. Although it's meant to be a happy occasion, "Your Boy and the Great Adventure" sounds ominously close to Peter Pan's "To die would be an awfully big adventure". The world was still at war and the suitcase at the officer's feet says it all...

    Thank you for these wonderful fashions!

  9. Oh so gorgeous. Thanks so much fpr posting these.

  10. this is gonna sound weird, but I had a past life regression done when I was 13 and I had lived during this time....which would explain why I love it so much. hahahaha the fashion is so timeless

    Come visit my blog :
    See you there!

  11. Oh wow, thanks for those amazing resources - I see a few happy hours browsing ahead of me!

    xx Charlotte
    Tuppence Ha'penny

  12. So many pretty dresses! And so many slightly odd. Thank you. :-)

  13. I'm happy to find this page and your blog.  I'm writing a novel set in 1915 and I described a dress which the heroine made over from an old dress -- the blue dress in figure 5 is a perfect match!

  14. Debi_myhappysewingplaceDecember 29, 2012 5:47 PM

    Your novel sounds great and now I can picture what the heroine is wearing!!  Thanks for commenting!

  15. SharyssewingshoppeFebruary 01, 2013 3:57 AM

    I adore this post.


I read each and every comment--thank you so much!

Related Posts Plugin for WordPress, Blogger...